What's Inside?
- Lisa stars in a PlayStation 5 ad, showcasing games like Tekken 8, Astro Bot, and Helldivers 2 with effortless style.
- Fans praise Lisa's charisma and seamless blend into the gaming world, calling the collab a fusion of pop culture and tech.
- The campaign hints at deeper collaboration, with fans speculating exclusive Lisa-themed content and events from PlayStation soon.
Sony PlayStation surprised everyone as it has officially collaborated with BLACKPINK Lisa on a new campaign, which is burning up social media as fans of one fandom have joined those in the other. The news fell on July 1 with an ad-slick one-minute commercial in which the Thai-born worldwide pop star Plays headfirst into the world of PS5 gaming.
Sony PlayStation shocks fans with new global campaign starring BLACKPINK’s Lisa
The collaboration immediately turned out to be one of the hottest topics of discussion, and people commended both the visual narrative and Lisa’s on-screen charisma. The video shows Lisa playing a variety of hits on PlayStation 5 like Astro Bot, Tekken 8, Helldivers 2, and the legendary games that are coming soon, Marathon by Bungie.
Lisa’s ready to press play #PlayStation pic.twitter.com/OopIAQ0EE8
— PlayStation (@PlayStation) July 1, 2025
The manner in which she relates to the DualSense controller and how easily she changes between the games is something that not only presents the product, but also the versatility and the global market that Lisa has.
The implication of having Lisa on board is the enormous cultural input into the Sony gaming division to allow its brand to extend its commitment to the enormous global fan base of BLACKPINK. Lisa is famous for her inborn charisma and influence on the trend market; she does not simply sell an article but, on the contrary, creates a way of life with it. Her appearance is not a cameo in the commercial; it is an active, permanent entry into the PlayStation’s world.
K-pop fans and gamers alike praised her performance, noting how effortlessly she fit into the PlayStation ecosystem. Comments flooded online forums and fan pages, calling the campaign “a perfect synergy between pop culture and tech” and saying “Lisa made gaming look cool again.”
PlayStation’s strategy embraces creative fusion with global pop culture
This partnership signals more than just a celebrity endorsement—it represents Sony’s bold push to fuse music, gaming, and lifestyle. While the deeper details of the collaboration remain under wraps, the impact is already undeniable. Fans are speculating about possible Lisa-themed PlayStation content or exclusive events in the near future.
“Whether you’re a fan of BLACKPINK, video games, or both,” one fan tweeted, “this collab is a milestone in global entertainment.”
As PlayStation continues to explore new frontiers in entertainment and fandom, teaming up with Lisa may prove to be one of its smartest moves yet—one that sets a new standard for how brands engage global audiences through culture, creativity, and community.
