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Why Netflix Became Elon Musk’s Latest Target in His Ongoing Battle Against Alleged Media Bias

Elon Musk urges followers to cancel Netflix, igniting cultural firestorm over LGBTQ+ kids shows, diversity policies, and media bias.

Shatadruty Gupta by Shatadruty Gupta
October 3, 2025 11:25AM EDT
Reading Time: 3 mins read
Elon Musk waged a war on Netflix

Elon Musk. Image Credit: Duncan.Hull - Debbie Rowe/ CC BY-SA 4.0 | Netflix | CTB Custom Image

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What's Inside?

  • Elon Musk urges his 227 million X followers to cancel Netflix, citing transgender representation in kids’ shows and alleged media bias.
  • Netflix remains silent as Musk’s campaign gains traction, reigniting debates on free speech, diversity policies, and LGBTQ+ content in entertainment.
  • Supporters like Rob Schneider praise Musk, while critics accuse him of hypocrisy, calling his actions a reactionary form of cancel culture.

Elon Musk has waded into the cultural battlefield, taking direct aim at Netflix. The billionaire entrepreneur, who calls himself a “free speech absolutist,” has urged his 227 million followers on X to cancel their Netflix subscriptions, citing what he calls the streamer’s “woke bias” and its inclusion of LGBTQ+ storylines in children’s programming. In just three days, Musk posted or reposted calls to cancel Netflix more than two dozen times, amplifying conservative outrage and sparking yet another heated debate over media representation.

Elon Musk’s Call to Cancel Netflix Over LGBTQ+ Representation

Dead End Paranormal Park
Dead End: Paranormal Park. Image Credit: Netflix

Elon Musk’s campaign against Netflix began after conservative account Libs of TikTok resurfaced a clip from the animated show Dead End: Paranormal Park. In the scene, the teenage protagonist comes out as transgender, a moment that drew praise from LGBTQ+ advocates when the series first aired. But Musk’s reaction was swift: “This is not ok,” he posted, igniting a digital storm. He later amplified memes describing Netflix’s “transgender woke agenda” as a Trojan horse targeting children, telling his followers, “Cancel Netflix for the health of your kids.”

Cancel Netflix for the health of your kids https://t.co/uPcGiURaCp

— Elon Musk (@elonmusk) October 1, 2025

Though Dead End: Paranormal Park was canceled in 2023 and is no longer promoted by Netflix, Musk has continued spotlighting it as evidence of what he calls indoctrination. He expanded his criticism to other titles, including CoComelon and The Baby-Sitters Club, while accusing Netflix of harboring “anti-white” hiring practices and funneling employee donations to Democrats. 

On October 3, Musk reposted a comment claiming, “Transgender propaganda isn’t just quietly lurking in the background on Netflix. They are actively pushing it on users,” adding a simple “True.”

True https://t.co/vwjMr7jmAw

— Elon Musk (@elonmusk) October 2, 2025

Netflix, for its part, has chosen silence. The company, which stopped reporting quarterly subscriber counts, has not addressed Musk’s campaign or the uproar surrounding LGBTQ+ content. Shares dipped slightly during the week as even symbolic boycotts led by high-profile figures like Musk can send ripples through Wall Street.

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Personal Stakes and Political Fallout in Elon Musk’s Anti-Netflix Crusade

Elon Musk
Elon Musk. Image Credit: Duncan.Hull – Debbie Rowe/ CC BY-SA 4.0

Musk’s crusade against Netflix is not purely business or ideological— it is also personal. His daughter, Vivian Jenna Wilson, transitioned in 2022 and legally severed ties with him, writing that she no longer wished “to be related to my biological father in any way.” Musk has repeatedly said he “lost my son, essentially” and blamed her transition on what he calls the “woke mind virus” (per The Washington Post). 

The campaign has won Musk allies among conservatives, including comedian Rob Schneider, who praised him for “standing up against the evil Trans indoctrination programming of our children on Netflix and Disney.” 

This is not the first time Netflix has faced organized backlash. In 2020, the French film Cuties ignited controversy for depicting underage characters in sexualized ways, leading to a short-lived spike in cancellations. 

More recently, the streamer weathered protests over Dave Chappelle’s comedy specials, with co-CEO Ted Sarandos defending “artistic freedom” despite accusations of transphobia.

Musk, however, this clash seems unlikely to fade quickly. His posts tie together culture wars, political grievances, and personal pain— an explosive mix that guarantees his Netflix boycott will continue to trend. Whether it dents Netflix’s bottom line remains unclear.

Tags: Elon MuskNetflix
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