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“Being WOKE is for losers”: Donald Trump’s Praise For Sydney Sweeney’s American Eagle Ad Sends Massive Criticism For Taylor Swift

Donald Trump praises Sydney Sweeney’s American Eagle ad while reigniting his feud with Taylor Swift over political differences.

Lachit Roy by Lachit Roy
August 4, 2025 12:12PM EDT
Reading Time: 4 mins read
Donald Trump hails Sydney Sweeney and slammed Taylor Swift

Sydney Sweeney, Donald Trump, Taylor Swift. Image Credit: American Eagle | Gage Skidmore/ CC 2.0 | Eva Rinaldi/ CC 2.0 | CTB Custom Image

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What's Inside?

  • Donald Trump praises Sydney Sweeney’s American Eagle ad, calling it the “hottest” and applauding her Republican ties.
  • Trump slams Jaguar and Bud Light for pushing “woke” ads, blaming them for financial losses and public backlash.
  • Taylor Swift faces renewed criticism from Trump, who claims she’s “no longer hot” and links her decline to political views.

Sydney Sweeney’s recent American Eagle ad has sparked widespread attention. While many praised the bold campaign, calling it “hot,” some fans criticized it. Despite the mixed (though mostly positive) reactions, the ad even caught the eye of U.S. President Donald Trump. He took to his platform, Truth Social, to comment on Sweeney’s daring jeans ad. However, in his post, Trump also took the opportunity to harshly criticize Taylor Swift and several companies he labeled as “woke.”

Donald Trump Showers Praise On Sydney Sweeney And Her Latest American Eagle Ad

Donald Trump praises Sydney Sweeney in American Eagle ad.
Sydney Sweeney in American Eagle ad. Image Credit: American Eagle

Sydney Sweeney’s American Eagle campaign has become the talk of the internet. The ad, which features the actress in a pair of form-fitting jeans, is driving serious buzz. Products are flying off the shelves, with many calling the ad the “hottest” of the year. Sweeney has won praise from the President of the United States. Donald Trump wrote on Truth Social—

“Sydney Sweeney, a registered Republican, has the “HOTTEST” ad out there. It’s for American Eagle, and the jeans are “flying off the shelves.” Go get ‘em Sydney! On the other side of the ledger”

Further, President Trump slammed Jaguar for what he described as a “woke disaster” of an ad, claiming it led to the CEO’s resignation and chaos inside the company. He compared it to the downfall of Bud Light, which also faced heavy losses after a controversial marketing decision. According to Trump, brands chasing trends instead of common sense are paying the price, both financially and publicly. He continued—

“Jaguar did a stupid, and seriously WOKE advertisement, THAT IS A TOTAL DISASTER! The CEO just resigned in disgrace, and the company is in absolute turmoil. Who wants to buy a Jaguar after looking at that disgraceful ad. Shouldn’t they have learned a lesson from Bud Lite, which went Woke and essentially destroyed, in a short campaign, the Company. The market cap destruction has been unprecedented, with BILLIONS OF DOLLARS SO FOOLISHLY LOST.”

Sweeney’s bold American Eagle ad is still making waves, but now her political ties are under the spotlight. Records show the Euphoria star registered as a Republican voter in Florida just months before Donald Trump secured his second term (per The Guardian). Though she hasn’t commented, the news exploded online, adding a new layer to her already viral campaign. The ad’s cheeky “great jeans” wordplay caught attention fast, mixing humor, s*x appeal, and controversy in equal measure.

Critics online slammed the campaign, calling it tone-deaf and even accusing it of promoting harmful ideas. Some pointed to its timing, aligning it with the rollback of DEI programs and rising right-wing rhetoric. On the flip side, conservatives praised Sweeney for standing apart from “woke” trends. The political divide only fueled more talk, but American Eagle stood firm. Backlash aside, the brand’s stock has climbed since the campaign launched, proving once again that controversy sells— especially when paired with smart branding and star power.

Donald Trump Condemns Taylor Swift, Claiming She Is “NO LONGER HOT”

Taylor Swift
Taylor Swift. Image Credit: CC BY 4.0

Trump didn’t stop there. Taylor Swift, another frequent target, was also dragged into the conversation. The President pointed to Swift’s recent appearance at the Super Bowl, suggesting her popularity has dipped ever since he called her out. In his view, the public mood has shifted. “Woke” isn’t working anymore.

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“Or just look at Woke singer Taylor Swift. Ever since I alerted the world as to what she was by saying on TRUTH that I can’t stand her (HATE!). She was booed out of the Super Bowl and became, NO LONGER HOT. The tide has seriously turned — Being WOKE is for losers, being Republican is what you want to be. Thank you for your attention to this matter!”

Trump’s feud with Taylor Swift has been simmering for years and shows no signs of cooling. It began back in 2018, when Swift endorsed Democrat Phil Bredesen. Trump quickly responded by saying he liked her music “25% less.” Since then, Swift has continued to back his political rivals, including Kamala Harris in 2024, which sparked more aggressive online posts from Trump.

Now, despite the focus being on Sydney Sweeney and American Eagle’s controversial ad campaign, Trump is once again dragging Swift into the conversation. It’s unclear why he brought her up, but his message on Truth Social seemed to blur unrelated issues. Meanwhile, American Eagle has responded to the backlash, insisting the campaign is about jeans, not politics.

Tags: Donald TrumpSydney SweeneyTaylor Swift
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